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Aug 06, 2026
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MKTG 210 - Intro to Digital Marketing
3 Credit Hour(s) / 3 Billing Hour(s)
This course will explore the impact of information technology on the practice of marketing. Course content focuses on the internet and its culture and procedures from a marketing perspective, and will include using the internet for customer contact and customer service. Focus areas include, but are not limited to, understanding digital tools such as Canva, Search Engine Optimization, AI and ChatGPT, Boolean, and Google Analytics. This class uses extensive hands-on activities.
Semesters Offered: Fall, Spring
Prerequisite(s): None
Placement Scores: Reading Level 5 and Writing Level 6
Recommended: MKTG 200 and basic understanding of computers and their use on the Internet
Course Note: None
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