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Aug 06, 2026
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MKTG 204 - Marketing Research
3 Credit Hour(s) / 3 Billing Hour(s)
This course examines key concepts and methods of marketing research for students to understand how to apply methodological tools to solve real-life business problems. Students will learn research design techniques including problem identification, qualitative and quantitative data collection and sampling, analysis, interpretation, and the applications of marketing research. Students will design and execute a marketing research project.
Semesters Offered: Fall
Prerequisite(s): Minimum 2.0 in MKTG 200
Placement Scores: Reading Level 5 and Writing Level 6
Course Note: None
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