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Aug 06, 2026
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MKTG 140 - Principles of Advertising
3 Credit Hour(s) / 3 Billing Hour(s)
Methods and techniques used in modern advertising. Information on the entire advertising function. Preparation of an advertising campaign will be required to facilitate hands-on understanding of the component parts which include marketing review, marketing plan, creative strategy, and media selection.
Semesters Offered: Fall, Spring, Summer
Prerequisite(s): None
Placement Scores: Reading Level 5 and Writing Level 6
Course Note: None
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